“The launch came together in record time, from concept to market in just under five weeks, and we were able to sell and give away over two million pieces last year.”Īdded Christina Peng, vice president of innovation at Coola: “Our mission is to protect more people by making healthier products that people will love to wear. “Additionally, Bare Republic launched Bare Hands sanitizer in the spring of 2020, repurposing sunscreen components and ingredients,” said Birchby. This resonated with consumers who were looking to clean up their routines with healthier options during the crisis, he said. With more than 60 employees, Birchby credits the company’s success during the economic downturn to being well positioned with organic and “better for you” formulas. This includes products in categories like sun care, a face line and a self-tanning line. Founded in 2007 and with over $40 million in annual revenue, Coola has over 60 SKUs in its portfolio, according to Founder Chris Birchby. In 2020, the overall sunscreen category was down approximately 30%.īut Carlsbad-based Coola LLC and sister company Bare Republic were two of only three brands to show year-over-year growth per Nielsen, the New York-based marketing research firm.
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